How Keyword Density Affects Your SEO
Understand what keyword density is, the ideal range, and how to check yours in seconds.
What is keyword density?
Keyword density is the percentage of times a keyword appears relative to the total word count of a page. It helps search engines understand what your content is about — but overdoing it (keyword stuffing) can hurt your rankings.
What's the ideal density?
There's no magic number, but a natural range of roughly 1–2% for your main keyword is a safe guideline. Focus on writing for humans first, then check your density to make sure you're not over- or under-optimizing.
How to check your keyword density
- Open the Keyword Density tool.
- Paste your article or content.
- Review the ranked list of most frequent words and phrases.
- Adjust your content to keep it natural.