SEO Tools

About SEO Tools

Technical SEO has a large surface area of things that are easy to get slightly wrong and hard to notice: a canonical pointing at the wrong URL, an Open Graph image at the wrong aspect ratio, JSON-LD with a trailing comma that silently invalidates the whole block, a robots.txt rule that blocks more than intended. None of these announce themselves. They just quietly cost you.

The generators here exist to make that class of error less likely. They produce syntactically valid output in the correct format, with the fields search engines and social platforms actually consume, so you can paste the result in and move on rather than debugging a schema block against a validator at eleven at night.

Worth saying plainly, since a lot of SEO tooling implies otherwise: none of this makes a page rank. Structured data makes a page eligible for certain result formats and helps search engines understand what it contains. Meta descriptions influence whether someone clicks, not where you sit. Keyword density is a diagnostic for spotting text that reads badly because it repeats a phrase too often — it is not a target to optimise toward, and treating it as one produces exactly the sort of page that gets filtered out.

SEO Tools — Frequently Asked Questions

What is the ideal keyword density?

There isn't one, and any specific figure you have seen quoted was invented rather than measured. Search engines have not used keyword density as a ranking factor in well over a decade. The tool is useful in one direction only: if a phrase is appearing so often that the density number looks strange, the text probably reads badly to a human, and that is the real problem worth fixing.

Does adding schema markup improve my rankings?

Not directly. Structured data makes a page eligible for rich results — FAQ accordions, breadcrumb trails, review stars — which can raise click-through rate substantially. But eligibility is not the same as ranking, and Google decides independently whether to show a rich result at all. Never add schema describing content that isn't visible on the page; that breaches the guidelines and can cost you the eligibility entirely.

How long should a meta description be?

Roughly 120 to 158 characters. Google truncates on pixel width rather than a character count, so the real limit varies with the characters used, and Google frequently rewrites descriptions anyway when it thinks a passage from the page fits the query better. Write for the click, front-load what matters, and accept it may not be shown verbatim.

Will a robots.txt rule remove a page from Google?

No — and this is one of the most common and costly misunderstandings in technical SEO. Disallowing a URL stops crawling, not indexing: a blocked page that has inbound links can still appear in results, listed without a description, and because the crawler can no longer fetch it, it will never see a noindex tag you added. To remove a page, allow it to be crawled and serve a noindex meta robots tag.