UTM Link Builder
Build a tracking URL with UTM campaign parameters for analytics.
About this tool
Build a tracking URL with UTM campaign parameters, so analytics tools like Google Analytics can attribute traffic to the right source, medium, and campaign.
Key Features
- Covers all five standard UTM parameters
- Preserves any existing query parameters on the URL
- Correctly encodes special characters
- Instant generation
How to Use
- Enter your destination URL.
- Fill in source, medium, and campaign name.
- Optionally add term and content for more detail.
- Click Build link and copy the result.
Benefits
- Track which newsletter, ad, or social post drove a visit
- Compare performance across different campaigns in analytics
- Keep UTM tagging consistent across a team
Frequently Asked Questions
utm_source identifies where the traffic comes from (like "newsletter" or "google"). utm_medium identifies the marketing channel type (like "email" or "cpc"). utm_campaign names the specific campaign. utm_term is mainly used for paid search keywords. utm_content distinguishes between similar links or ads in the same campaign, such as two different call-to-action buttons.
Source, medium, and campaign are the three parameters analytics platforms rely on most and are effectively required for meaningful reporting. Term and content are optional, additional detail useful mainly for paid search and A/B testing scenarios.
Yes — the tool adds the UTM parameters alongside any existing ones rather than overwriting them, using the browser's own URL parsing to build the final link correctly.